The Suds

If we want to raise confident kids it’s vital we build environments at home where honesty can thrive.
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Why taking yourself and your child out of the room and the company of others to talk about something they’ve done wrong is a key moderator for great discipline.
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We spend so much time trying to make our parenting lives more comfortable. But comfort is a killer. We can only enjoy the real blessing of parenting when we embrace discomfort.
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Old ways of packaging and using bath time and bathroom products are harmful to the planet our children will grow up in.
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Today's parenting challenges are not the same as they were for our parents' generation, so we're creating the tools for parents to adapt and feel great looking after their kids.
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