Old ways of packaging and using personal care products are harmful to the world our children will grow up in. Today’s generation will grow up wondering why we didn’t do more to change this. We know it matters how we use the world’s resources, so the personal care products we use from day 1 should affirm this belief.
So as I think about how to re-design the products that exist in the family bathroom — from soap, to moisturiser, hand wash to barrier creams— I want to look at using sustainability concerns as a way to fundamentally change how we supply, purchase and consume these sorts of products.
It’s an ambition to not just make products sustainable, but to make sustainable products better.
At GRASP we believe that only tweaking the sustainable qualities of products at the fringes without fundamentally transforming the way we consume products wont create long term value for our customers.
We're not looking to go further in fear that ‘we'll be found out’ as inauthentic, but because we genuinely want to deliver true, sustainable innovation. We firmly believe that it's always just a mater of time before ‘better’ products win the day.
So if we're making products more sustainable, they quite simply have to be better.